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These are normally conducted
when the objective is to obtain publicity in connection with
vitally important news, such as introduction of a new product,
plant expansion,
bagging a big business contract, change in the management,
mergers, acquisitions, expansion plans etc. Also, the news
is timed and positioned in such a manner so
that it gets maximum
mileage. The
core team at Mind Matters has extensive
experience in conducting
numerous press conferences
in many cities in India besides
Pune. We have enviable experience and an awesome benchmarking
track record of over 90% press coverage for any press conference
or press release. What's more this press coverage is spread
over the creme de la creme of media - print, TV and online.
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Press Releases are disseminated
by Mind Matters if the news is of importance but at the same
time the relevance is focused only on sending some feelers to
the target
audience and keeping them informed about small but important
developments within the group. Press Releases may or may not
get coverage in
terms of proverbial “column centimeters” but the
reach is widespread. Mind Matters has drafted and disseminated
successfully
Press Releases ranging from new appointments within the group,
financial results, Page3 parties, product launches,
certifications, business achievements like bagging of prestigious
orders, etc across the country.
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These are organized
a few days before the official launch. Media are given the preview
of
anything new that the company is all set to offer in the market.
The idea about the media preview is to get the media to write
about the new offering thereby building
curiosity and anticipation in the
run up to the actual launch. These previews are mainly done when
the organization inaugurates a
new plant,
launches
a car,
eating
outlets, hi-fi
residential
complex. etc. Mind Matters has organised numerous
Media Previews in metros and B & C segment towns across
India.
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These are relationship-building luncheons that are aimed at establishing a rapport between the
Chairman / Managing Director / CEO and the key media, usually editors.
During such meetings the MD can informally talk about himself and
the developments within the organization without revealing any
news peg or news item. These are not aimed at generating any coverage.
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A strategic tool that
can be used effectively for any organization that needs to share
company
information / offer reactions on policy issues / ‘lobby’ with
policy makers with the assistance of the media.
The coverage on exclusives is usually premium such as prime
time on TV or prominent and dominant in print and online media. Exclusives
are sensitive issues that need a genuine reason, as an exclusive
to one media means ruffling feathers with the competing media.
Mind Matters has extensive skills, experience and expertise backed
with strong media relations at senior levels to organize and
handle 'exclusives'.
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These are organized
when company spokespersons travel to different cities and have
information
/ news of local relevance to share or even at times to support
business meetings in those cities. One-to-one
interviews are also organized in case of issues
and insights related content as the
chances of misinterpretations are higher with such type of content.
This tool of press relation is the most used after press releases
and press conferences.
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| These are organized when
the target audience concerned is very limited. When wide-spread
awareness is not required and message is relevant
only to a particular target audience. In such a
scenario a press conference is not relevant. So only select
media are invited for a discussion with the top
management on the issues or the launch.
For example a technology announcement will merit inviting only
technology beat journalists from media who have dedicated technology
sections and technology media and not business beat journalists.
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There are separate sections
like ‘Guest Columns’ and ‘Opinions’ with
every publication especially magazines, which accept articles
written by top management on technology, HR, education, specific
industries,
issues and insights etc. Mind Matters identifies the
topics in
co-ordination with Editors and works with the top management
to edit their articles and shape it as per the requirement
of the
media and the column being targeted. Many articles have been
coordinated for companies across diverse industries by Mind Matters.
These guest articles also serve to secure “Leadership Positioning” status for the top management of the organizations.
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These are organized
when the story lines are simple and mostly deal with profiling
of the
groups or any one division of the organization. These are conducted
only when there is limitation in terms of the top management‘s
time and the consultancy has almost all the possible information
about the company or in case there is a positive media enquiry
from some other city and client is not expected to travel as
per the schedule then email and telephonic interviews are conducted.
These are comparatively difficult
to handle as compared to other avenues of media communications
and
the risk of getting misinterpreted is high during a telephonic
interview. Mind Matters however conducts media orientation for all clients before any such interview apart from post-interview
interaction with the journalists to minimize this risk. Email
interviews are much more controlled as the risk of misinterpretation
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Mind Matters establishes
a high recall for its clients by circulating periodically updated
Fact- Sheets, Concept Notes and developments within the organization
to all Editors on a regular basis. The aim is to position
our clients as “Leaders” whose perspectives are sought by the media
in any generic story on the clients’ industry.
Mind Matters works in co-ordination with the core management to
identify various different avenues of media communications to get
the maximum mileage and appropriate positioning. A great deal of
importance is given to creating the content for the Press and positioning
it as per the marketing needs of the organization and the message
to be communicated to different target audiences.
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Crises often come unannounced.
They key to facing any crisis / crises is being prepared. The
Mind Matters team comes with extensive experience from a wide
spectrum
of industries backed by knowledge and
understanding of the challenges faced by companies in potential
crisis situations. Whether it
comes to preparing you to face any crisis eventuality through
the Mind
Matters Crisis PR training program or then actually taking
charge of the communications as your consultancy in any crisis
situation, the Mind Matters team will ensures minimal
negative impact to
your corporate image / reputation. We don’t just stop at
that..we also simultaneously plan and implement a quick, mature
communications
strategy to assist you in your comeback to retain (if not further
enhance) your pre-crisis image / reputation. We encourage you
to be prepared to face any eventuality (and not wait until a
crisis
has broken out!) Contact us right away to know more.
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| Whether you choose to maintain
a discreet or high profile in the Press, keeping an eye
on news,
views and interviews, opinions and columns in various sections
of the media is inevitable. The media forms a reliable and timely
source of information that can influence your business manifold.
The Mind Matters Media Monitor assists you in keeping an eye on
who is saying and doing what in the world of business and
policy. You could subscribe to our ‘i-Alerts’ where we regularly
provide you with the day’s key news that is likely to impact
your business and industry. Check out this smart, intelligent
Media Monitor from Mind Matters and be informed anytime, every time! |
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