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This innovative concept
leverages the strengths of the audio visual medium to build a
powerful emotional connect with
the audience. A Video News Magazine
for employees serves as an effective tool for building
the corporate brand within. It makes for an exciting
presentation with better
recall of the communication. The Video Magazine
also provides a platform for knowledge
sharing among employees in addition
to sharing news & views on happenings in the company. What's
more, its easier and more fun for
employees to participate in
the Video News Magazine as compared to a printed or online newsletters.
At Mind Matters we have successfully introduced Video News Magazines
to our clients.
The magazines
are well received
and
quickly become
very popular, useful and
a dependable source of information
for employees.
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The top
management at
Mind Matters has experience in conducting
image audits. An internal
image audit can be extremely challenging
as compared to other types of image audits, for predictable reasons.
This makes image audits more complex in their approach at data
collection and verification. The factor of sensitivity while
interacting with respondents is critical to the accuracy of the
data collected. These image audits play an important role in
initiating change within companies.
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| This is yet another innovative
concept in putting communications to effective use. Designed with the dual
objective of motivation to employees and reassurance to customers
/ guests (visitors), the concept involves designing a collection
of media coverage for viewing by employees regularly and by guests
/ visitors arriving at the company. The concept can be brought
to life in different forms.
At Mind Matters we've designed PR Windows
as coffee table books for viewing at the company’s
premises and also at company events, new launches, exhibitions
and seminars or in some cases as a ‘window-space’ at
a prominent location in the premises.
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A tried and tested means of internal
communications, newsletters need to be innovative and lively.
They can be effectively developed in content for knowledge creation
and can be integrated into knowledge management systems. Technological
developments in printing have opened up avenues for giving newsletters
a spicier look and packaging from
cover to cover. What’s
more, newsletters can now move out of the shadows of print media
and be distributed online through
the intranet, or web-cast internally or produced on film and
distributed on VCD’s or through broadband connectivity,
depending on the target audience. Newsletters or bulletins are
now being
increasingly
used through new generation media as well as
print for circulation externally too. At Mind Matters our creative
agility focuses on the presentation - making it look slick backed
by a neat copy.
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The team at Mind Matters regularly
conducts media training for all clients. Media Training aims
at turning company spokespersons media
savvy and corporate communications
teams more 'accessible' to the media. We offer a range of programmes
from ongoing & continuous for our retainer relationships
to half-day, full day and customized programmes. These programmes
unfold to
the participants the process of creation
of news, an understanding
of how the media works,
sharing intricacies and guidelines on various types
of media and media
interactions, secrets
of becoming good spokespersons and cultivating
media relations. Mind Matters Media Training
programmes integrate all contemporary tools of
training and offering participants
a rare opportunity of LIVE interaction
and orientation with senior and reputed journalists from the
field. Vinit Mahey who comes
with a background in journalism
and the media
has designed,
compiled
and conducted a customized media training programmes for leading
MNCs across industry segments.
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