The Mind Matters Audio
Visual Division is the brainchild of Founder & CEO, Vinit
Mahey who comes with extensive experience in the field. The Mind Matters
Audio Visual Division is an extremely cohesive team of the crème
de la crème of creative and technical talent. Vinit who
made his foray into the world of audio visual productions with
an internship at Discovery Channel India brings with him a sound
knowledge of TV channel management and production. Inspired by
the work culture and ethos at Discovery, this division functions
on an identical pattern when it comes to production.
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of experts in scripting, camera, audio, lights, direction, production
management, editing, animations, special effects and marketing
Mind Matters ensures that the best team works on any specific client
assignment. These experts are committed to Mind Matters assignments
and come together for productions under the banner. Chetan
Deshmukh , the principal associate consultant to
Mind Matters on special
effects and animations is from UCLA,
California and has worked
extensively on the Oscar winning
film Chicago. Likewise, Shriram
Shinde and Huned Contractor, principal associate consultants on
scripting to Mind Matters are journalists by profession. While
Shriram has a penchant for wild-life and has been associated on
numerous assignments of National
Geographic Channel, Huned has
been associated with the Ford Foundation and is an acclaimed
film critique in Pune.
Vinit has successfully managed to create and build this team
of executive associate consultants on the basis of his strengths
and background in management and media. Many of his documentaries have been repeated telecast on India’s
largest viewed national television channel. Be it prolific voice-over,
anchoring programmes on camera, scripting or direction, Vinit has an all encompassing
background in the reel world.
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Mind Matters has produced corporate
films and canned special and exclusive interviews for many organisations.
A key aspect in corporate film making is being able to relate
to the management outlook - vision and mission and
then effectively
integrating it in to the audio visual format.
At times this calls in for innovation in approach besides creative
and technical
production.
We at Mind Matters emphasize on
understanding the target audience for such films and the possible
screening venues
and environment before we move on to conceptualize the film.
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Technology moves faster
than you can say “T”. In such a fast paced scenario,
attention spans are also reducing, making it even more challenging than ever before to get not just your
brand, your company registered with your prospects but also to increase its recall proposition.
That’s why corporate presentations can make or break your
company’s sales pitch. Corporate presentations are increasingly
being produced in FLASH film formats that allow endless creative
and technical options to add the punch that you are looking for
to your presentations. Having said that, we always encourage
our clients to keep in mind that packaging and presentation can
at
best supplement content, not replace it. Mind Matters team ensures
that the content and messaging is not compromised in any manner.
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This is yet another
powerful tool of motivation internally. A trend that is catching
up with
India Inc., now. A company anthem has many applications and can
be used on internal and external platforms by
corporates. At This is especially relevant to growing companies
and large corporates. It is usually created around the vision-mission
of the company and helps in stirring up motivational levels significantly
within organizations. What’s more, many employees feel
and understand their common goal much better and relate to it
strongly,
yet others derive inspiration to achieve whenever the company
anthem plays.
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There are occasions when
companies realize and feel the need to clear misconceptions
involving their products (not brands) and its usage with respect
to diverse
issues that may range from price to security or health concerns.
These concerns can severely restrain growth of not just companies,
but the entire sector. In a country where many industries face
competition from the unorganized sector, at times the perceived
value of the product itself is prone to erosion affecting all companies
in the organized sector to the core. These are situations when
it becomes necessary for the companies to educate the
customer / end-user on all issues related to the product and a film can
convey all information and actually show the true side
to the issues / products more emphatically than any other medium.
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Internal communications
in organizations is a big challenge and larger the company the
challenge is often more demanding. There is a constant need to
innovate and to infuse excitement into the various in-house media.
Video Newsletters is an effective and refreshingly new concept
that goes a long way in driving employee morale and serves to
boost their motivation effectively. Vinit Mahey in close association
with the then corporate communication team at Cummins India Limited
designed and developed this concept that continues to be a popular
and much looked forward to media by Cummins' employees across
the
country. We believe that Video newsletters are the most
effective way in communicating in-house, whether in IT companies
or traditional
companies with a huge network within and outside the country. Change
is inevitable in contemporary business environment bringing change
management into focus internally. A video newsletter is your
best tool / media that can effectively
address sensitivities of employees in times of
change. Video Newsletters can also be used as an appropriate
replacement to printed newsletters for customers / other external
target audiences.
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Be it wild life or education,
documentary production has always been Vinit Mahey’s prime
interest. During his career in the reel world, he has contributed
significantly to documentary making working closely with the Consortium
for Educational Communication (CEC) at New Delhi. Documentaries
like ‘A Life Amongst Wild life’ and ‘Careers
in Tellywood’ have been particularly appreciated
and repeatedly broadcast on India’s largest television
network. Vinit
has also directed short duration documentaries presenting social
causes
of concern to Pune. Mind Matters is equipped with the necessary
capabilities and experience to produce documentaries based on
virtually any topic or issue of concern or even presenting diverse
facets
about people and places or then even science and technology.
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A fairly accepted tool
of demonstrating products, CD’s and animations are irreplaceable.
These need to be backed by appropriate content and depending
on the target audience, often technical aspects need to be explained
in a common-man language. This is the real challenge in these
tools
of communications. Product CD’s and animations need to
be
self-explanatory and
have a wide
range of applications from academics
to corporate presentations and on public
events and symposia / exhibitions. Walk-through
have now become popular in expressing visualizations that facilitate
a better understanding and appreciation
of concepts that would otherwise be difficult to convey. The
key to producing these CD’s is content and scripting. At
Mind Matters while we have the experience and expertise in production
and our associate consultants have wide-ranging experience, we
also undertake analysis of content
and recommend appropriate changes for effective
communications.
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