Let’s ask you a quick question before we answer this. What is a General’s area of focus? The answer is – to win wars against any enemy. As the army’s leading man his focus cannot be restricted to only intelligence or armed combat or engineering or medical services….can it?

Now lets move to the corporate sector – what’s the focus of corporate communication / marketing communication managers, product / brand managers? Their role is to build and maintain a strong brand image and identity.

This quite answers your question. Mind Matters partners clients in working as their outsourced corporate / marketing communications departments. Our key focus area is integrated brand communications. We excel in building and maintaining brand image and reputation for our clients – be it corporate brand or product / service brands. Our clients benefit by saving on resources and procuring the best of creativity with optimal investments. To find out how we could partner you in maximizing returns on your Brand spend, get in touch with Mind Matters now.

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Does Mind Matters work with clients on assignments / projects basis or on retainer contracts?

We offer the option of partnering our clients on both assignments as well as retainer basis. Retainer contracts are usually yearly sign ups. Scalability of services is another advantage that Mind Matters offers. Given our wide spectrum of services we have the competencies to adapt and quickly turn around with any brand communications requirement that may come up at your end.

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How is Mind Matters different from an Ad or PR agency?

To begin with Mind Matters is extremely process driven and systematic in approach and execution. Our team of highly experienced professionals acquires an understanding of your business and industry for a meaningful engagement. To know more about our key differentiators please visit Mind Matters Advantage on this site.

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Does Mind Matters offer only consulting services?

We offer the convenience of three types of engagements in our relationships

a. Strategic consulting – If you are looking at a communications partner to assist you in developing a strategy for building and maintaining your brand identity, image and reputation then we’re the partner you’re looking at engaging.
b. Implementation partner: You already have roadmap for your brand in place and are looking at assistance in implementing the strategy. Mind Matters is fully equipped and experienced in working with you as your ‘implementation partner’
c. Total brand communications: We have the experience and capabilities to integrate both – strategic PR consulting and thorough implementation enabling you to focus on other key areas of brand management while leaving the corporate and marketing communications role to the Mind Matters team entirely.

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Does outsourcing total brand communications to Mind Matters imply that we don’t need to have an in-house Corporate /Marketing Communication manager or team.

Surely, you’ll not need a full fledged team. However, to be effective and to be able to fully understand your objectives and your company better, we will need to interface and coordinate with a point of contact. If you believe that your operations offer you the flexibility of multi-tasking this role at your end, then we can interface and interact with that resource. Should you feel that this is a dedicated role at your end, then we at Mind Matters can guide / assist the Corporate / Marketing Communications resource at your end.